Each & Every

Each & Every is a modern personal care brand that was founded with a mission to create high-quality, natural deodorants that are safe, effective, and suitable for all skin types. The company was established in 2017 by two co-founders, Lauren Lovelady and Kevin Held, who shared a passion for clean beauty products and a desire to revolutionize the deodorant industry. The idea for Each & Every was born out of a personal need for a deodorant that was free from harsh chemicals, aluminum, and artificial fragrances. Frustrated by the lack of options on the market, Lovelady and Held set out to develop a formula that would provide long-lasting odor protection without compromising on ingredients or performance. After extensive research and development, Each & Every launched its debut collection of natural deodorants in 2019. The brand quickly gained a loyal following of customers who appreciated its commitment to transparency, sustainability, and inclusivity. Each & Every's products are vegan, cruelty-free, and made with simple, clean ingredients like coconut oil, shea butter, and essential oils. In addition to its focus on product quality, Each & Every is dedicated to minimizing its environmental impact. The brand uses recyclable packaging and partners with TerraCycle to offer a recycling program for its deodorant tubes, making it easy for customers to dispose of their empty containers responsibly. As Each & Every continues to grow, it remains true to its core values of authenticity, integrity, and innovation. The brand is committed to empowering consumers to make informed choices about their personal care products and to promoting a healthier, more sustainable approach to self-care. With a diverse range of appealing scents and formulas for different preferences, Each & Every has established itself as a trusted name in the natural deodorant market. By prioritizing quality, transparency, and customer satisfaction, the brand has set a new standard for clean beauty products and...

Each & Every is a modern personal care brand that was founded with a mission to create high-quality, natural deodorants that are safe, effective, and suitable for all skin types. The company was established in 2017 by two co-founders, Lauren Lovelady and Kevin Held, who shared a passion for clean beauty products and a desire to revolutionize the deodorant industry. The idea for Each & Every was born out of a personal need for a deodorant that was free from harsh chemicals, aluminum, and artificial fragrances. Frustrated by the lack of options on the market, Lovelady and Held set out to develop a formula that would provide long-lasting odor protection without compromising on ingredients or performance. After extensive research and development, Each & Every launched its debut collection of natural deodorants in 2019. The brand quickly gained a loyal following of customers who appreciated its commitment to transparency, sustainability, and inclusivity. Each & Every's products are vegan, cruelty-free, and made with simple, clean ingredients like coconut oil, shea butter, and essential oils. In addition to its focus on product quality, Each & Every is dedicated to minimizing its environmental impact. The brand uses recyclable packaging and partners with TerraCycle to offer a recycling program for its deodorant tubes, making it easy for customers to dispose of their empty containers responsibly. As Each & Every continues to grow, it remains true to its core values of authenticity, integrity, and innovation. The brand is committed to empowering consumers to make informed choices about their personal care products and to promoting a healthier, more sustainable approach to self-care. With a diverse range of appealing scents and formulas for different preferences, Each & Every has established itself as a trusted name in the natural deodorant market. By prioritizing quality, transparency, and customer satisfaction, the brand has set a new standard for clean beauty products and redefined what it means to smell good naturally.